Katie and Rachel in the Advertising Section

Favourite exhibit

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This page was written for the STEM project by Rachel and Katie of Year 8 at Holy Family Secondary School  
We visited the National Museum of Photography, Film and Television in Bradford  on Thursday 13th of April. We chose to concentrate on Advertising a subject we have recently studied in English. Although the exhibit was small it was packed full of information and this is what there was.

Advertising -The Persuaders Art 
Advertising is everywhere - on T.V, on billboards, in magazines, in newspapers and at cinemas. 
    Once a simple selling device, advertising is now an extraordinarily complex art. Adverts seek to persuade us to buy,or choose between products and services. Adverts from any era can also present a vivid snapshot of the social themes and concerns of their day. 
   But do they just reflect life - or actually influence it? ( As seen in Museum )

Fascinating Facts
' By the time you're 21, you will have seen or heard a million adverts. By the time you die you will have spent a year watching television advertisments.'
   
    Elizabeth Nickson - Journalist 

Tricks of The Trade 

SLOGANS:
                   Slogans are an idea to help customers remember the product. They have become a common feature of T.V from the beginning of commercial T.V in 1953. They are often set to music like jingles. Some examples of slogans and jingles are :
Coco - Pops : " I'd rather have a bowl of coco- pops"
Shreddies : "Keep hunger locked up till lunch" 

 And ANDREX (Soft, Strong and very Long!) Which is also an example of USP (Unique Selling Proposition)  This is what distinguishes the product from its rivals. The reasons to buy Andrex outshine all other similar items.

Consumer Adverts
Adverts that focus on the consumer often use stories. Images of happy families show how buying this product would improve family life.